eventually backed off from the streaming-exclusive releasing plan for their feature films in March 2021. " even understand what they're losing", and that the "decision no economic sense". In a statement to The Hollywood Reporter, Nolan said, "Some of our industry's biggest filmmakers and most important movie stars went to bed the night before thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service." He also said that Warner Bros. This decision was heavily criticized the same month by director Christopher Nolan, whose films had been distributed by Warner Bros. Pictures, announced it would release all 17 of its upcoming 2021 films exclusively on its streaming service, HBO Max, in what was nicknamed "Project Popcorn". In December 2020, citing the impact of the COVID-19 pandemic on cinema, WarnerMedia, the then- parent company of Warner Bros. History Release date dispute īarbie director Greta Gerwig and Oppenheimer director Christopher Nolan While the phenomenon began as a joke about the two films' seemingly endless differences, some media commentators have pointed out similarities between them both films have been analyzed as exploring existentialism and the theoretical notion of the Anthropocene, each has an Oscar-nominated director and screenwriter and a large ensemble cast, and both were produced by a husband-and-wife production company. Celebrity participants included actor Tom Cruise, who purchased tickets to watch both while his latest film, Mission: Impossible – Dead Reckoning Part One, was still playing in theaters.īoth films received widespread critical acclaim and exceeded box-office expectations. As their release date approached, instead of generating a rivalry, suggestions emerged to watch the films as a double feature-as well as what order to watch them-and cast members of both responded by encouraging audiences to watch the films on the same day. The simultaneous release was an instance of counterprogramming. The phenomenon began on social media before the films' release. Polygon described the two films as "extreme opposites", and Variety called the phenomenon "the movie event of the year". Robert Oppenheimer, scientific director of the Manhattan Project-prompted a comedic response from Internet users, including memes and merchandise. The contrast of Barbie-a fantasy comedy by Greta Gerwig about the fashion doll Barbie-and Oppenheimer-an epic biographical thriller by Christopher Nolan about physicist J. The word is a portmanteau of the films' titles. Pictures's Barbie and Universal Pictures's Oppenheimer, on Jin the United States and several other countries. Barbenheimer is a cultural phenomenon that began on the internet before the simultaneous theatrical release of two blockbuster films: Warner Bros.
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